
ABOUT RED FOX DATA
With over 10 years of expertise, RedFox Data provides in-house services that lead the way in digital transformation for local government and businesses. Acting as an extension of your team, we offer data strategy, AI-driven insights, and cutting-edge analytics that empower you to make smarter decisions and unlock significant business growth.​​
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We specifically support: Local government leaders looking to integrate data-driven strategies for smarter policy decisions and enhanced public services. Business executives aiming to harness AI and data analytics to optimise performance, streamline operations, and drive revenue. Policymakers seeking evidence-based insights and AI-powered research to shape informed, impactful decisions. Communities looking for data-backed insights to understand local areas, support funding bids, and build compelling evidence packages.
Our Specialisms include: - Geo-spatial mapping and location intelligence to support strategic planning and decision-making. -AI-powered performance analysis and evidence-led decision frameworks to optimise results and accelerate business performance. - Interactive dashboards and Power BI visualisations, transforming complex data into actionable, real-time insights.

MEET THE TEAM
With nearly a decade of experience in Local Government, Pippa excels in unlocking actionable insights to drive intelligence-based decision-making and digital transformation. With a strong academic foundation in International Politics and Intelligence Studies, Pippa has evolved her expertise from law enforcement analysis to strategic policy development, always prioritising data-driven innovation.
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Her technical skills span Power BI, Azure, and ArcGIS, and she specialises in harnessing advanced analytics and AI-driven solutions to support change management, performance optimisation, and insight analysis. Pippa is passionate about integrating technology to enhance organisational agility, efficiency, and growth.
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Key Areas of Expertise:
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Strategic Data Analysis and Advanced Analytics to drive actionable business outcomes.
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Crime Analysis and Spatial/Operational Analysis to support evidence-based policy decisions.
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Performance Reporting and Policy Development, leveraging AI and data visualisation to optimise results.
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Data Management and Business, Digital, and Insights Transformation with proficiency in Power BI, GIS, DAX, M, and SQL.
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Pippa is dedicated to driving forward-thinking, insight-driven change that empowers organisations to harness their data and make informed, high-impact decisions.

Pippa Williams
Description
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Harnessing Cutting-Edge Technology for Tailored Solutions
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At RedFox Data, we pride ourselves on leveraging the latest technology solutions to deliver scalable, data-driven insights. Whether it's through Power BI Dashboards, Azure, or CRM mapping, we adapt to your unique needs, providing solutions that are as dynamic and customised as the challenges you face—no matter how big or small.
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By integrating advanced analytics and AI-powered tools, we ensure that our solutions are not only efficient and innovative but also designed to drive meaningful, performance-enhancing outcomes across all areas of your organisation.